World Match Racing Tour Confirms Strategy

source: scuttlebutt europe
At first glance, the World Match Racing Tour was the sailing event most likely to be effected by changes to the America's Cup. Despite Russell Coutts' claims that there is no identifiable pathway for sailors to the America's Cup, the WMRT, at the top of a pyramid of global support racing, has consistently provided elite competition for skippers who have dreams of becoming AC heroes.
At a well produced press announcement in London's Hospital Club yesterday, the World Match Racing Tour responded to recent planned changes to the America's Cup by confirming the vision outlined by new owners last December.
WMRT CEO Jim O'Toole presented a platform that he believes will fill a void left by the America's Cup moving to multihull boats. The highlights of the plan are - more races at more venues, more prize money and new boats. In order for the World March Racing Tour to be relevant to sponsors, the series must expand into territories that are important markets for stakeholders.
There are currently no WMRT events in Australia, USA, UK or the Middle East. Taking a leaf out of the Volvo Ocean's Race's book, the World Match Racing Tour have announced that 6 new events will be added to the tour via a bidding process to be managed by external consultants.
The bidding process for host cities will be revealed later, but venues will have to meet environmental criteria (there needs to be wind) as well as financial obligations to cover prize-money and media plans.
New venues will also be expected to provide new high-spec match racing boats.
Full editorial at www.yachtsponsorship.com
World Match Racing Tour Confirms Strategy World Match Racing Tour Confirms Strategy Reviewed by Panos Douros on Monday, October 18, 2010 Rating: 5

No comments:

istioselida.com. Powered by Blogger.